We are a rapidly expanding sustainable sneaker company that takes pride in creating stylish footwear while prioritizing ethical practices and environmental responsibility. Our goal is to redefine the fashion industry by promoting a conscious lifestyle through vegan and quality sneakers that are respectful to our planet and people.
As we continue to grow, we are seeking a talented and passionate Brand & Art Direction Specialist to join our Marketing team. In this role, you will be responsible for managing the visual identity of the brand and coordinating the content creation, ensuring our visual communications are not only unique, but resonate deeply with our target audience.
KEY RESPONSIBILITIES
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Brand Strategy Cohesion: Aligning SAYE’s brand strategy and personality across all touchpoints and visual assets, enhancing our values, mission and vision.
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Brand Creativity: Development of creative ideas for campaigns, shootings, social media actions or events.
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Responsible for the visual content: Think, design and align all contents of the brand on website, emails, ads and all Social Media Platforms: Tiktok / Instagram / Facebook / Pinterest / Linkedin / Facebook / Youtube. Expertise in Tiktok and Instagram is specially required.
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Content Team Leadership: Lead and supervise the work of photographers, designers and other creative professionals, ensuring consistency with the brand vision.
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Calendar Planning: Managing the marketing calendar (campaigns, launches and content) together with the Marketing Manager. You will be responsible for proposing post ideas and formats to populate our content calendar, ensuring a consistent flow of high-quality content.
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Diverse Media Handling: Managing projects spanning across different visual media, from photography shootings and web design, to editorial and brand collabs.
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Partnership Building: Collaborate with influencers and brands to design unique and resonant brand stories, pushing the boundaries of conventional brand narratives.
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Do more with less: Create quality ongoing content with internal resources. Take advantage of our office photo shooting set and all our audiovisual gear (video cameras, digital and analog photo cameras, stabilizers, lights, reflectors, diffusers, microphones, etc).
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Feedback & Iteration: Regularly review brand performance metrics with our Marketing Manager, and iterate on brand strategies to maintain a fresh brand image.
BACKGROUND EXPERIENCE & QUALIFICATIONS
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Track Record: Proven experience in brand management and art direction, preferably within the fashion industry.
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Broad Marketing Knowledge: Understanding of various facets of marketing, including content marketing, digital marketing, and graphic design.
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Creativity: Creative mindset and ability to generate engaging content ideas.
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Photo Shooting Skills: Previous experience in photography, styling, art direction and photo shooting organization. Video shooting and editing skills is a plus.
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Social Media Expertise: Previous experience in managing social media platforms and creating content for various channels. Familiarity with social media best practices and trends, specially Tiktok and Instagram.
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Team Leadership: Ability to lead and inspire a team, ensuring high-quality deliverables that resonate with our brand's ethos.
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Communication Skills: Exceptional written and verbal communication skills in English.
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Strategic Thinking: Ability to visualize the big picture while paying attention to detail, ensuring brand continuity and resonance.
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Teamwork: Excellent organizational skills and ability to meet deadlines.
WHAT DO WE OFFER
- Full-time contract (37h per week) in the city of Barcelona, Spain.
- Flexible working hours.
- Possibility to work from home, from Barcelona.
- Bright and well-located office in Poblenou.
- Startup structure: a young team with a fantastic working environment.
- Be part of the first 12 team members of a rapidly growing sustainable and vegan fashion brand.
- Team-building activities, with events such as Yoga class and afterwork gatherings.
- Along with our 23 working days of vacation per year, enjoy an extra day during your birthday week.
- Access to premium-quality coffee with our Barista coffee maker at the office.
If you possess a unique vision, have a proven track record in brand development and art direction, and thrive in dynamic environments, we would love to hear from you. Please submit your resume and portfolio showcasing your most impactful projects.
We look forward to receiving your application!
The SAYE Team.
